8 Tips To Optimize Your LinkedIn Profile In 2019 – With Examples

Do you know there are over 610 million users on LinkedIn?

And among these, 3 million are CMOs (chief marketing officers) who share more content, follow more companies and participate in more discussion than the average member.

Yet thousands of CMOs and millions of average users don’t know how to be the most effective on LinkedIn?

Do these eight things to instantly create an irresistible presence on LinkedIn and use it to get most out of this multi-million user platform.

1. Profile Picture:

Choose a friendly yet professional-looking picture and then stick to it. Think of it as your logo. Example: Check my friend Rafia’s profile photo. It’s both friendly and professional-looing.

2. Custom URL:

LinkedIn assigns you a unique number when you create an account. Edit it to the shortest and simplest available URL based on your name. Example: My URL is LinkedIn.com/in/imrankhushal.

3. Headline: 

Usually, it’s the title of your last job. Change it to show your core expertise.  Example: My friend Suman has a great headline that reads “business communication, soft skills trainer, certified coach.”

4. Summary:

Share what you are. Where you were and how you reached here. Also, share why you do what you do. Don’t be afraid to express your true self. Example: My summary:

I am an SEO copywriter and founder of Hiwrita Copywriting Agency Islamabad, Pakistan.

I left S&P Global Market Intelligence in 2018 as a journalist to build Hiwrita and help businesses with their copywriting needs.

When I'm not writing copy, I work on my Ph.D. thesis and contribute to the Daily Times and Dawn News.

Looking for a copywriter or need a copy that communicates, captivates and converts?

Let's talk!

5. Experience:

My experience mentions only the most relevant past roles and explains how each contributed to what I am today. Your experience shouldn’t include everything you did in the past. Example: Have a look at my experience.

6. Multimedia:

If you have visited my profile you would have noticed that I have images and URLs of what I contributed to different publications as a journalist and writer. You too should add multimedia to show your strengths. Example: Have a look at my media section.

7. Keywords: 

In LinkedIn everything you write in different profile sections is searchable. This means others can search you through their LinkedIn search option as well as through search engines like Google. Therefore it’s important that you optimize your profile against specific keywords. Example: When you search career adviser in Dubai, it’s Sohaib Hasan who comes at the top.

8. Engage: 

Share quality content, follow companies that matter to you and participate in discussions that you can add to. Example: See how my friend Kristina’s shares great content and engages in discussions.


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